The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and multiple decision makers.
Erika Napoletano, whose titles with consultancy RHW Media include author, blogger and Head Redhead, pulls no punches when it comes to embracing unpopular
So many people have donated original photographs depicting men in Filson gear exploring the Pacific northwest at the turn of the century that they have ended up back on a newly redesigned catalog cover or in a marketing email blasts or website.
Although social networks are booming, they have not yet taken off on the commerce side. Yet on Facebook, there is the clear ability for merchants to set up stores where customers can actually buy from beginning to end.
Peak season is about execution. Never is it more critical for your operations to deliver products quickly, accurately, and cost-effectively than when business is booming. Whether your peak season is related to Santa, summer, or back-to-school, here are …
In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We
We might be in an age where everyone has a Facebook, Twitter and an Internet connection, but that doesn’t mean we should disregard offline marketing. New research that has been visualized by Infosys show some interesting correlations that have been made regarding the relationship between online and offline marketing.
Before Black Friday, merchants must employ mobile strategies and technology to adapt to their customer base and learn what will help their business grow as well as giving them a leg up on the competition.