The 13th Annual MeritDirect Business Mailers’ Co-op and Interactive Marketing Conference was held July 11-13 in White Plains, NY. The event was a hotbed for Twitter activity. Here’s what tweeters had to talk about at the co-op:
An easy way to answer the second question is to look at one of the major choices of social media for b-to-b marketers, LinkedIn. It has been reported that LinkedIn, while clearly not the size of other, larger social media channels, is growing at a faster rate and produces high quality visit-to-lead conversion rates.
Brick-and-mortar retailers sell more when they have more staff on the floor to help customers. This also applies in the online environment. Here are five tips to help your customer service boost online sales.
Private equity firm Brentwood Associates has acquired a majority stake in women’s apparel and accessories, jewelry, and home furnishings seller Sundance Catalog from ACI Capital, Webster Capital and Sundance catalog founder Robert Redford, who will retain minority stakes in the 23-year-old company.
Any business-to-business organization deploying an ecommerce site that forgets its sales personnel is asking for trouble.
When it comes to product recommendations on-the-go, retailers need to understand that providing recommendations on smartphones or tablets are hard enough, but delivering a more personalized, engaging experience to consumers soaking up the summer sun is even harder.
As CEOs, our job is to manage the risks and the potential rewards for our organizations. It is what our stakeholders require of us. We have the power to prevent another significant rate shock, and all the destruction it will bring. No one will do it for us.
We want to let you know you didn