For a rapidly scaling online business, a proper framework for making decisions about what tech to incorporate into your site will provide the stability to keep it secure, user experience high, and conversions coming in. Hopefully this guide to nailing your online marketing infrastructure is a valuable first step.
What is your email production like? While every email production process is different, everyone has an opportunity to learn from each other when finding the right process that works for them. Here is a deep dive look at the email optimization process and how it can work for your business.
Voice of the customer (VoC) data is important to any company, as it allows you to adjust your strategy and implement new projects across departments. Here is how Readers.com uses VoC data to continually improve its business though capturing data, analyzing the feedback, making changes, and monitoring results.
The number of Americans who have searched for Donald Trump merchandise since April outnumbers those who have searched for Hillary Clinton merchandise by a margin of almost five-to-one. But when looking at the boost in online searches for such merchandise prior to and just after each candidate’s nominating convention, Clinton received the bigger “bounce.” Here’s a deep dive into presidential ecommerce merchandise search stats from Hitwise, a division of Connexity.
Walmart Stores Inc., and Jet.com announced they have entered into a definitive agreement for Walmart to acquire Jet for $3.3 billion. See what this will mean for both Walmart and Jet.com moving forward as it relates to ecommerce.
While retailers have typically focused on competition amongst each other, their true competitors online are Amazon and Google. See how Amazon and Googles moves are impacting other online businesses.
Content marketers are constantly seeking ways to drive conversions. While there are various ways to go about sales efforts, one unique strategy is to invest in launching content curation campaigns.
Are you going for Olympic gold with your email marketing campaign? Here are five winning strategies that will bring you the gold medal in your next campaign.
You may have seen various tips, tricks, or “hacks” around the web for email marketing — ways to increase conversions, clicks, open rates, and sign-ups, just to name a few. Well, this article has a little bit of everything, all in one place! These email marketing hacks will increase everything with your email marketing, from conversions to sign-ups. Lets dive right in.
There are so many ways to stay ahead of the Amazon curve. With options like Buy Box, Fulfillment by Amazon, Sponsored Products and Prime, how do you stay up-to-date and maintain a competitive edge especially for the holiday peak. Here is how sports manufacturer Augusta Sportswear is making the most of its Amazon experience.