Survey Says 89.8% of Shoppers Prefer Digital Catalogs
According to a new survey from Catalog Spree, 89.8% of respondents indicated that they would opt out of receiving some or all of their paper catalogs in the mail if they were available digitally.
Marketing
Katie Camardo of Vermont Teddy Bear to Speak at Operations Summit
Camardo, whose seasonal workforce explodes from 170 to 1,400 employees during Christmas and Valentine
Multichannel Merchant’s Operations Summit Kicks Off May 1 in Memphis
The Operations Summit speakers include representatives from some of the best merchants in the industry including Rue La La, Zazzle, Vermont Teddy Bear Company, Calendar Club, Backcountry.com, Replacements, Levenger, Eckler
Newgistics to Offer Delivery and Return Services to Canada
Returns-management system provider Newgistics announced Monday it now offers delivery and returns services to and from the United States and Canada for U.S.-based retailers, brands and ecommerce merchants.
Catalogs Are Morphing into “Megalogs”
Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand.
10 Things That Cause System Selection Insanity
Avoid these 10 mistakes in the system selection and acquisition process and make the changes you are seeking changes for good.
SEO: Best Practices, Bad Practices
Implement these seven steps to move your ecommerce site higher in the search-results list.
Executive Roundtable: Agility, Speed, Realtime
Our roundtable participants were Chris Bradley, CEO of Cuddledown; Paal Gisholt, CEO of SmartPak; Guy van Rooyen, president of Donna Salyers Fabulous Furs; Susan Landay, president and CEO of Trainers Warehouse; Matt Glerum, president of TravelSmith Outfitters; Phyliss Mosca, president of Ulla Popken; Steve Voigt, CEO of King Arthur Flour Co.; Vicki Updike, president of Miles Kimball Co.; Margot Murphy Moore, CEO of 1-800-HOMEOPATHY; and Russ Gaitskill, president and CEO of Garnet Hill.
How to Make Email Marketing Mobile and Social
Email marketing is alive and well. In fact, email marketing investment will grow at a 10% compound annual growth rate between 2011 and 2016 as marketers create more sophisticated email campaigns and use email to introduce customers to emerging marketing experiences like mobile or social. How can you make sure you are leveraging email to promote some of your more experimental interactive marketing efforts?