Merchants Sound Off on Impact of USPS 5-Day Delivery
National Association of Letter Carriers president Fredric V. Rolando said that 5-day mail delivery would
Marketing
Behavioral Marketing Program Increases Conversion Rates for Footwear etc.
With technology ever-changing and new products flooding the market on a daily basis, retailers need to step up their game and their sales strategies in order to stay ahead. Like most merchants, Footwear etc., a California-headquartered retailer that sells a large selection of shoe brands online and through nine stores, was struggling to turn browsers into buyers.
3 Tips for Choosing the Right Fulfillment Option
For any merchant that sells online, order fulfillment is a crucial part of its business. Before evaluating your options — in-house or outsourcing all or some of your fulfillment — here are 3 things you should do.
3 Critical Copy Elements Your Catalog Can’t Live Without
Be strategic and selective with your copy. Obviously, your catalog needs to have basic elements, like product names, prices, color/size options, quantities, whatever informs the purchase decision. Bolster the desire to keep reading with these three crucial copy elements your catalog must have.
5 Ways Small- and Mid-sized Merchants Can Compete with Large Merchants
Jacque Pelletier, founder of Fashion Connection, says that the ability to manage his inventory across multiple platforms has helped the business flourish and differentiate itself from local brick-and-mortar competitors. Additionally, the Fashion Connection, is looking ahead and readying themselves to take on bigger challenges such as mobile commerce.
4 Ways to Turn Your Fulfillment Operations into a Customer Service Function
From the warehouse shelf, to the pack station, to the shipping dock and ultimately the customer
Survey: Merchants Rank Customer Satisfaction Top Strategic Initiative in 2012
Two-thirds of merchants rank customer satisfaction as their top strategic initiative for 2012, according to a survey conducted by the National Retail Federation and KPMG.
Risk-based Approach to Fraud Detection
Once we pivoted the data to shift the view from fraud rates to verification rates, we were able to determine some other interesting insights.
Is Open-Source OMS Right for Your Operation?
Most multichannel merchants are familiar with the two domi