What does BN.com expansion mean to the third-party marketplace landscape, and are third-party marketplace something merchants need to be aware of? In general the ecommerce landscape is evolving too rapidly for many retailers to stay ahead of the marketplace game.
It only seems like Chapter 11 stories have dominated the financial news in the multichannel marketing world this year. Will we see more of this fiscal gloom in 2012?
It’s not only the price of paper mailers have to consider when selecting a stock’s weight; they also need to make sure the printed piece won’t weigh more than 3.3 oz.
Here are nine ways to think about leveraging your brand difference to make a difference in the hearts and minds
Many multichannel merchants have cut back on or even eliminated the mail channel in recent years because of the high costs associated with print. That’s
Preparing for the holidays is about more than just preparing for Black Friday and optimizing ad triggers, timing and calls to action. Of course, all of these requirements can make or break a merchant
The first step in determining if you
Veteran marketing wordsmith Herschell Gordon Lewis has some advice for merchants this holiday season. Make sure your marketing copy emphasizes the benefit of the product you are trying to sell. That is how you can improve response.
More than a year after Scott Silverman stepped down as its executive director, Shop.org has found his replacement. Vicki Cantrell, a retail industry veteran who has held prominent positions at Tory Burch, Giorgio Armani and Gucci, was introduced to the Shop.org staff this morning as its new executive director and senior vice president-communities.
Mobile payments was a hot topic at the Mobile Shopping Fall forum on Oct. 18. Near Field Communications was on several speakers’ minds, and they wondered if the launch of Google Wallet will help make it mainstream.