Marketing
Silverpop’s Loren McDonald Shares Email Marketing Trends
What are the latest trends in email marketing? Multichannel Merchant editor-in-chief Melissa Dowling and senior writer Tim Parry sat down with Silverpop vice president-industry relations Loren McDonald at the Shop.org 2011 Annual Summit to find out what’s changing in email marketing, and why retailers should adapt to better connect with customers in that channel. Here are three videos Dowling shot of McDonald at the show.
Innovative Email Strategies: Bulletproofing and Bake-offs
When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men
House Panel Approves Bill For Five-Day Postal Delivery
A House of Representatives subcommittee approved legislation Wednesday to end Saturday mail delivery.
Brand, Loyal Customer Base Keep Country Curtains Relevant
Country Curtains was
Marketers and Lobbyists Weigh In on USPS Crisis
What does a potential USPS shutdown mean for multichannel merchants that rely on the catalog channel? Multichannel Merchant senior writers Tim Parry and Jim Tierney went to the NEMOA Fall Conference in Quincy, MA on Sept. 21 and asked that question to five retail industry leaders.
Obama’s Proposals Might Not Save USPS
President Obama is trying to lend a helping hand to the cash-strapped U.S. Postal Service. But his proposals revealed this week aren
Supercharge your URLs for SEO
When optimizing URLs for high rankings, many websites pay little attention to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the search engine results pages. MarketingSherpa demonstrates this in its eyetracking study published in its Search Marketing Benchmark Guide in recent years.
Charleston Gardens Testing Slim-Jim Catalogs
Charleston Gardens mailed its first slim-jim sale catalog during the U.S. Postal Service
Bill Bass’ Lessons Learned in Cross-Channel Retailing
Ecommerce is not just another store, according to Bill Bass, president of direct for apparel/food gifts merchant Charming Shoppes. Nor is ecommerce a cheaper marketing channel