2011 Paper Pricing Tough to Forecast
Spot prices for paper increased in 2010 by an average of about 20% for most coated groundwood grades. That’s a significant hit to mailers, says Dan Walsh,
Marketing
Lists and Data: It’s Time to Test Again
Some direct marketers put the brakes on testing during the past two years, largely due to budget and staffing constraints, as well as poor results. While
Will PMG Potter’s Departure Mean Jack for USPS?
JIM TIERNEY: It’s hard to know what to make of Jack Potter’s decision to retire as U.S. Postmaster General on Dec. 3. Should catalogers be relieved, apprehensive,
M&A Was MIA in 2010
MULTICHANNEL MERGERS AND ACQUISITIONS ACTIVITY PROGRESSED from pretty dead in 2009, to missing in action in 2010. Just five deals in the catalog segment
12 Creative tips for 2011
Going into a new year is always a good time to review what you’re doing and where you could improve. The past few years have been so challenging (and
Losing My Taste for Harry & David
SHERRY CHIGER: When the holiday season rolled around, you could always count on receiving a Harry & David catalog featuring a luscious close-up of a fruit
Will J. Crew Get a Better Offer?
Although TPG Group and Leonard Green & Partners have agreed to acquire J. Crew Group for nearly $3 billion, some believe the apparel cataloger/merchant may get a better offer.
J. Crew Sold, Unhappy Shareholders Launch Investigations
Apparel cataloger/merchant J. Crew Group announced today that it will be acquired by funds affiliated with TPG Capital and Leonard Green & Partners for $43.50 per share in cash, or a total of nearly $3 billion. Shortly after the company announced the deal, several law firms issued statements indicating they are investigating the deal on behalf of J. Crew’s shareholders.
Study Shows Mcommerce Customer Experience Needs Improvement
More merchants are getting their feet wet with mcommerce, but how well are they doing with the channel? The E-tailing Group’s First Annual Mobile Commerce Mystery Shopping Study, conducted in the third quarter, shows that merchants are doing some things right with mobile
Tips to Refine and Streamline Your Site Search
When displayed in an efficient manner, refinements can improve usability