Talking to today’s customers
Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control
Marketing
Market snapshot: Pet Owners Keep Shopping
The Pet Supplies Catalog Market Gained About 100,000 Active Names in the fourth quarter of 2008, according to New York-based list brokerages services
Social Climbing: Niche Marketers are Finding New Customers Thanks to Social Media
Social media is hot, for both consumers and businesses. Just about everybody seems to be on Facebook, twittering and blogging, or following blogs. Is
Harry & David’s winning ways
What Makes an Award Winning Catalog? Neal Schuler, senior vice president for Harry & David, took attendees inside the food gifts mailer’s bag of tricks
Murad Shares 11 Strategies to Drive Sales
Skin, hair and body care company Murad broke records this past March with the highest monthly sales during the past 20 years.
Order Management Systems Spotlight
Systems expert Ernie Schell knows order management systems. Schell has once again put together his order management software roundup for Multichannel Merchant
10 Tips for Recession-era Success
So how can a multichannel retailer survive the recession? Ken Lane, president of consultancy group Hathaway and Lane, offered up 10 marketing tips for tight times in his May 4 ACCM session in New Orleans.
April Sales Roundup
April wasn
1Q Sales Slip At Schein
Medical, dental, and veterinary products supplier Henry Schein reported a 2.2% decrease in first-quarter sales, while first-quarter net income rose 8.4%, to $59.3 million, up from $54.7 million in the same period last year.
Live From ACCM: Choose Your Words Carefully
Word choice is more crucial than it has been over the past half-century, according to Herschell Gordon Lewis, president of Lewis Enterprises and author of 31 books.