E-mail Marketing Faux Pas

| MCM staff

Web marketers make a ton of mistakes in all aspects of e-commerce. These are just a few of our favorite faux pas that i-merchants make with e-mail.

Uproar over the Country Store

| MCM staff

ABOUT SIX MONTHS AGO, our copy editor pointed out to me that the venerable Vermont Country Store catalog had started selling sexual aids like intimate

Bean Brings on the Value

| MCM staff

Everybody’s on a Budget These Days, but L.L. Bean wants you to know you don’t have to choose between price and quality. That’s why the outdoor apparel,