Holiday 2008: The Winners

| MCM staff

Yes, there were actually a few multichannel merchants that did well this holiday season, despite the dismal economy. We caught up with a few of them to see how they did it.

Fresh Round of Industry Layoffs

| MCM staff

As multichannel merchants assess the 2009 holiday sales shortfall and the bleak outlook for 2009, this week brought a new round of industry layoff announcements.

How to Benefit from Social Media

| Adam Weinroth

Savvy multichannel merchants use social media to connect with consumers. They know that one of the best ways to build a community is to create a dialog with customers

Oneida Ltd. to Close Factory Outlet Stores in U.S.

| MCM staff

Faced with slumping sales, Oneida Ltd., which for 129 years has been selling flatware, dinnerware, cookware, kitchen tools and cutlery to consumers and the food service industry, is closing its 20 factory outlet stores in the U.S.

Think Before You Blast Those Follow-Up E-mails

| Jim Wheaton

There is no rule of thumb about the extra lift to expect when a follow-up e-mail is sent after a direct mail promotion or actual purchase. But here’s some important things to consider before sending that follow-up e-mail