The IPO option: When to consider an initial pubils offering
Seeking new capital to fund growth? You might consider going public through an initial public offering (IPO). As we discussed last month (see Stepping
Marketing
Best practices: Print Catalog Critique of International Currency
INTERNATIONAL CURRENCY As America’s premium coin catalog, International Currency aims to lose money. That is, the company hopes to sell rare coins, from
Second Quarter Stinks for Consumer Mailers: Financials for Consumer Merchants
For Most of the Publicly Traded Consumer Merchants tracked by Multichannel Merchant, the second quarter was one to forget, with scarce exceptions. Stuart
Making Your E-Mail Marketing More Centralized
Companies rely on e-mail for a variety of customer communication functions ranging from marketing to transactional and customer service. But these messages are often sent without any knowledge of each other, much less coordination
Boudin Bakery Slicing Off Print Catalog Channel
Boudin Bakery catalog customers are going to go hungry this fall. Instead of dropping its usual 300,000 catalogs this month, the company is sending customers a flier to tell them it will no longer be producing print catalogs
Navigating the Seas of SEO
The Internet has long been described as the online superhighway. As a practical matter, it
Broder Bros. Launching Green Catalog
Imprintable sportswear distributor Broder Bros. is going green
Increase ROI While Maintaining Top-Line Growth
While we are all aware of traditional cost reduction methods such as co-mailing and catalog trim size reduction, a few mailers are taking a closer look at their data to increase their return on investment
The Multi-Buyer Effect Defies Conventional Wisdom
Is it better to try and convert a single-channel buyer into a multi-buyer, or should you leave well enough alone?
September Sales Roundup
For the most part, September was a perfect example of the country