QCI Direct Titles Slim Down
Cleaning supplies and home improvement products merchant QCI Direct has trimmed down its catalogs
Marketing
Merchandising the Web way
Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;
New Move Update Requirements to Take Effect Soon
Get Ready to Update Your Files More Often: As of Nov. 23 the minimum frequency for Move Update processing will be 95 days instead of 185 days. So the
Coping with tough times
Times are tough. They’re especially tough for print catalogs. They carry a cross Web catalogs don’t. And an alarming number of dispassionate observers
Transcat Aquires Weston
Transcat, a Marketer of Grade Test, Measurement and Calibration Instruments and Services, has acquired competitor Westcon in a cash-stock transaction
Popular Club Sold
General Merchandise Direct Seller/cataloger Popular Club has been acquired by an unnamed New York-based hedge fund that also owns and operates gadgets
Managing your brand’s color
Maintaining your brand identity and color assets across a variety of media such as catalogs, point-of-purchase, direct mail, Websites and more is no easy
Stepping up to the selling block
What triggers a sale of a business, a private equity investment or a public offering? There are two distinct motivations: One is a desire to sell all
Six actionable metrics and numbers
It’s amazing just how over-the-top some companies are able to get with numbers. Numbers to explain marketing, numbers to justify merchandise, numbers
Same sad song for paper prices
So much for a reprieve in paper prices. It looks as though 2008 will end much like it began: The fourth quarter marks the sixth straight price rise for