Add it up
One of the most surprising compliments a marketer can receive is, wow, you brought a calculator to the meeting. More and more, marketers have to be responsible
Marketing
Kino comes in for a close-up
Fellini, Polanski, Capra, Huston, DeMille, Griffith, Peckinpah, Eisenstein just a few of the greatest film directors of all time, and just a few of the
Celebrating our silver year
In some ways it’s hard to believe that this magazine is turning 25 this year. In other ways, it’s difficult to imagine the catalog now the multichannel
Live From Direct Media Co-op: Seeking Spenders? Look Overseas
“The U.S. Consumer is broke, and it’s going to take some time for them to start spending again,” said Kevin Aronin during his keynote Wednesday at Direct Media’s Client Conference and Co-op.
Financial Reports, Sport Supply Group, Tessco
Dallas-based sports equipment merchant Sport Supply Group saw its revenue rise 4.1%, to $65.8 million, for the period ended March 31, while fourth-quarter sales for wireless communications cataloger Tessco Technologies increased 1%, to $128.3 million, for the period ended March 30.
Hanover Direct Lays Off 100
Weehawken, NJ-based multititle mailer Hanover Direct has laid off approximately 100 employees, including workers in its Pennsylvania, New Jersey, Virginia, and Wisconsin offices, according to published reports.
How to Spot Defectors In Advance
If drivers can defect at the gas pumps, don
Why Consumers Don’t Give Out Their E-mail Addresses
Should you forget shoppers who fail to give you a valid e-mail address? Not necessarily. Find out why these customers may be as good as those who do.
Playboy Outsourcing Direct Business
Playboy Enterprises last month finalized a deal for eFashionSolutions to manage the company
Charming Shoppes May Dump Noncore Titles
Charming Shoppes said Friday that it is considering selling off its noncore catalogs to focus on its Lane Bryant, Catherines, and Fashion Bug brands.