Gander Mountain Net Income Falls 62%
Fourth-quarter sales slipped 2.8% to $317.6 million for St. Paul, MN-based sporting goods retailer Gander Mountain.
Marketing
Ross-Simons Slams Proposed USPS Rule Change For ‘Slim-Jim’ Processing
Officials for jewelry and gifts merchant Ross-Simons say a proposed rule adjustment by the U.S. Postal Service, if implemented, would lead to the elimination of its entire circulation of 20 million letter-size catalogs in 2008.
More Layoffs on the Horizon for Direct Marketers
Continued layoffs and more hiring freezes appear to be on the horizon for direct marketers this spring, according to the latest Bernhart Associates Executive Search employment survey.
Avoiding Analysis Paralysis: Are Most Marketers Ready for Therapy?
Feeling the marketing blues? Need an analyst for your business tales of woe? Allison Cripps offers up a few symptoms and treatments for loyalty problems. Click here for a little therapy.
Look Within: Your House File May be Rich With Data
Looking to reduce spending but still want to mail to the masses? Maybe it’s time you took a look at your house files. There’s a chance some of the best names to mail are already there. Click here to find out if your older buyers, requestors and retail shoppers are worth mailing.
The If and Then of Automated E-Mail
If your customer does this, then you send them that. It’s a simple concept that can be applied quite effectively to your triggered e-mail strategy. Click here for Shari Altman’s thoughts on how to make it work for you.
Hale Groves Parent Buys Pittman & Davis
Southern Fulfillment Services (SFS) has acquired Pittman & Davis, a catalog and Internet company offering high quality fruits and other gourmet foods. Terms of the deal, which was announced on April 7, were not disclosed.
Horny Toad Says Catalog Launch is a Success
When was asked back in November about the plans of his company, Horny Toad, to launch a catalog that will drive traffic to its e-commerce site, Gordon Seabury let out a little groan of disappointment. But as a marketer and Web merchant of men’s and women’s lifestyle apparel, he knew he has to make the public aware of his products.
Muoio Leaving Lillian Vernon
Michael Muoio’s last day with Lillian Vernon is Thursday, the gift cataloger’s president/CEO confirmed in an interview earlier this week.
Is This the End for Red Envelope?
Red Envelope warned in February that it had only enough money to operate the business through June. Now it doesn