Mail More, Pay Less: A Postal Strategy
Yes, catalog mailers were slammed again in the May 2007 rate increase. But there
Marketing
Lillian Vernon Cuts Staff by 25%
It wasn
ASAP’s New Direction: West
When Automotive Specialty Accessories and Parts (ASAP) appointed Love Goel as new chairman of its board of directors nearly a year ago, he said:
Crafting An Efficient Photo Shoot
Photo shoots are time consuming and expensive, so it
Control Freaks
A woman goes online in search of a new blouse. She’s not exactly sure of what she’s looking for, so she asks her sister to shop with her. Her sister thinks
FUNDAMENTALS OF MERCHANDISING
Product is the lifeblood of your business So when was the last time you put any serious thought into the way you merchandise your catalog, Website, or
MAKING A RATE CASE
When your shipping costs go up, it would be nice if you could just pass that increase along to your customers. But you can’t: Multiple studies show that
Red Envelope’s redo
Hoping to reverse its lackluster financial performance, Red Envelope last fall quietly revamped its brand. The gifts cataloger relaunched its Website
Merge/purge for small mailers
You know you have to combine multiple lists and run them through software to single out duplicate records before a catalog mailing. But the merge/purge
Women’s apparel buyers in vogue
Most women love to shop, especially for clothes and shoes. That’s why women’s apparel, with 33.4 million names, remains by far the largest segment of