As U.S. email marketing delivery rates have dropped 10%, from 87% in 2014 to to 76% percent in 2015, email marketing has become harder to reach in 2016. Here are six tips that will improve your email marketing efforts for the year.
It is probably not a coincidence that Amazon Payments and PayPal both announced record number of users following what’s been the most successful holiday season for mobile commerce.
Are you using your marketing database to its best advantage? It forms the nucleus for all your B2B and B2C marketing efforts, and offers insights that will help you generate targeted lists for direct marketing communications.
When it comes to operations, every retailer, big or small, faces the same challenge: providing their in-store associates with the technology that gives them the opportunity to assist time-starved, information-rich consumers before they walk out the door to buy elsewhere.
In 2016 and beyond, mobile engagement and marketing is moving towards reaching the individual consumer, at scale.
With the last Christmas trees thrown to the curb, pine needles askew, let’s assume the retail industry is taking a breather and nursing a holiday hangover. Best not to break too long though as there are 10 more months to plan for and e-commerce to navigate.
After more than 30 years, JCPenney decided to re-enter the appliance business when customer data showed that the vast majority of its shoppers own a home and are frequently searching for major appliance options on jcp.com.
Do you want more synergy between your various sales channels? Are you looking to avoid cannibalizing sales from one channel to improve another? Do you want to take better advantage of your multichannel platform? Here are four ecommerce ideas to put at the top of your to-do list for 2016.
For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store.
The worlds of advertising and technology – long friends in the name of innovation – are currently embroiled in an intense ideological debate over the subject of ad-blocking.