Think you know who you’re selling to? Check out your customer database. You may sell a consumer product, but may have a lot of business buyers. Find out if you’re a hybrid seller, and how you can adapt your contact strategies.
Are you prospecting for Web buyers and hoping to turn them into catalog buyers? Jim Coogan thinks this may be an exercise in futility.
The May postal rate hike, coupled with an increase in paper costs, affected no two catalogers the same way. However, it did cause many to trim fall circulation numbers. Click here for first-hand stories from computer cataloger Computer Gear and automorive book Griot’s Garage.
We’ve discussed the customer experience and its relation to the brand, the creative platform, the marketing plan, and the merchandise concept throughout the year. Now let’s look at building a sound channel-centric customer experience.
Multichannel Merchant’s exclusive 2007 Benchmark Survey on Print, Production, & Paper finds that catalogers have further embraced digital workflows, digital photography, and digital proofing.
Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.
Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.
Some merchants may be reporting a slow start to the season, but children’s home decor and apparel merchant KooKoo Bear Kids is up 35% this fall, and is already ahead of its 2007 sales goals.
Your distribution center needs to be able to control inventory movements, from receiving and put-away to picking and packing, as well as the management
The U.S. Postal Service wants to raise rates again, and nobody knows how the agency will go about the increase. Some fear the USPS may try to go for one last big hike under the old rules.
Not quite sure what mixed gender means? The term describes merchants who sell apparel for both men and women, everything from sportswear to business apparel.