A SLOW START
Fall arrived late this year for much of the country, and consumers are taking their time shopping for seasonal goods. And apparel catalogers are feeling the heat
Marketing
Using simulators to find E-LTV
You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.
ACMA to USPS: Be Very Concerned About Catalog Circ Cuts
ACMA Executive Director Hamilton Davison testified before the House Subcommittee on Federal Workforce, Postal Service, and the District of Columbia on Oct. 30 during a hearing titled, “Will Increased Postal Rates put Mailers Out of Business?”
Financial Reports: United Stationers, Wayside, Zones
Third-quarter sales for Des Plaines, IL-based office supplies merchant United Stationers rose 1.5%, to $1.19 billion, from $1.17 billion for the three-month period ended Sept. 30. Growth in the janitorial and break room, office products, and office furniture categories was partially offset by lower technology sales, company officials said. But net income dropped nearly 30%, to $27.5 million, compared with $39.2 million for the same period last year.
Using Your Co-ops to Maximize Profit Potential
The co-operative databases can help you cut the waste out of your circulation and offset the postage increase, and squeeze incremental profit dollars out of your circulation.
Here are some tips on how to use the co-ops to maximize the profit potential of your circulation
Should You Suppress Chronic Non-Responders?
Who wouldn
Suppress Wildfire Areas With Caution
The wildfires have slowed down in Southern California, but do you want to mail catalogs there? One list firm tells us no, while another says it’s up to the mailer to decide.
Hotel Chocolat Taps U.S. Market
With 23 stores in the U.K., a catalog, online business, and a Tasting Club, Hotel Chocolat still had a hankering for expansion.
Robust Third Quarter for PC Connection
Third-quarter sales for Merrimack, NH-based PC Connection rose nearly 10%, to $456.5 million, compared to $415.2 million for the same period last year.
Country Walkers Covering More Ground
If you’re feeling the need to take a hike, Country Walkers has added to its already hefty list of trips. In its 2008 catalog mailed Sept. 4, the marketer of walking vacations introduced 13 new itineraries spanning four continents.