Chicago–Direct marketers face a lot of challenges these days, but perhaps the most pressing, according to DMA president/CEO John Greco, is state “do-not-mail” legislation. In his Oct. 15 keyout address at the DMA’s annual conference here, Greco noted that if any of the proposed do-not-mail laws pass, “we believe a lot of consumers will sign up, even if the reason don’t make sense.”
We sat down with Cam Balzer, vice president of emerging media at DoubleClick Performics, to talk about ways to maximize your contact strategies based on your Cyber Monday results.
When is it too late to contact your buyer and prospect files to maximize holiday sales? Thanks to the increased confidence consumers have in last-minute online shopping, you can go as close to Dec. 25 as you feel comfortable.
Working with many e-mail list brokers and mailers, we field many questions about the deliverability of a particular file. In this age of declining open and click-through rates, marketers are researching their test lists more thoroughly.
Although FAO Schwarz closed down most of its stores five years ago, the upscale toy retailer is easing back into retail.
While it
Ken Lane of Hathaway & Lane offers a list of 10 things that all mailers need to know before they send their lists off for merge/purge.
How often should you mail?
You can find the right frequency by doing a horizontal mailing test.
Looking for good prospecting lists? There are two ways to find them. The most common method is to test outside files and use the one that works. The other is to identify and mail all the lists your customers are on.
Brace yourself for more bad postal news. The U.S. Postal Service Board of Governors has announced a $5.4 billion loss, and this means direct marketers may face a 2008 rate hike of 20% or more. Here are five easy-to-implement tactics for dealing with this threat.