A hankering for hard goods
When Golden Gate Capital started its catalog acquisition binge about three years ago, the joke around the office was that very soon the private equity
Marketing
E-conundrum
Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants’ most cost effective sales tool. Yet the money most companies spend on it is barely a rounding error in terms of their marketing budgets.
Lillian to get even more personal
It’s no secret that Lillian Vernon takes pride in personalization. After all, the venerable gifts and housewares cataloger was founded 56 years ago around
Did July mailings go on holiday?
If the numbers reported by Catalog Tracker are any indication, catalogers are officially mailing less. In July, the service of Direct Media had just 206
Golden Boy
Beverly, MA is an unlikely setting for the center of the catalog industry. Thirty miles northeast of Boston, it’s a sleepy town with old New England houses
L.L. Bean: Free Shipping For All, Again
L.L. Bean has again thrown down the free holiday shipping gauntlet rather early in the season
Bakers Footwear Not Bailing on Catalog
A recent release detailing cost-cutting initiatives might imply that Bakers Footwear Group plans to pull the plug on its fledgling print catalog.
1Q Sales Slide at Celebrate Express
First-quarter sales at Celebrate Express slipped 12%, to $17.6 million, from $19.9 million, for the period ended Aug. 31.
Christian Books Merchants Make a Deal
Christian Book Distributors, the catalog arm of Christianbook.com, has acquired Christianbooksdirect.com.
Neiman’s Direct Sales Rise 9%
Direct marketing sales for Dallas-based luxury goods merchant Neiman Marcus Group, which mails the Neiman Marcus and Horchow apparel and home decor catalogs, increased 9%, to nearly $165 million for the fourth quarter ended July 28.