Benefits of Calculating Revenue per Customer
Revenue per customer is always a valuable metric, but it can be particularly helpful when creating a mail plan for
Marketing
Everything You Always Wanted to Know About Suppression Files
You don’t always know why your customers want you to stop mailing them. And even if the customer tells you, it may not be on file. Or maybe a data entry error made you think the customer doesn’t want your message. Click here to find out why you therefore should not run “Do Not Mail” names through NCOA.
Lands’ End Finds a Fit In Sears Stores
Sears Holdings Corp. has taken a lot of heat during the past five years for the way it
Pets United Goes After a Whole New Animal
Pets United is setting its sights on sites outside the pet industry and getting into categories from gardening and solar power to farming and biking.
10 Essential Disciplines of Branding
Branding is the hottest buzzword in business today. Everybody wants a great brand. And in today
The Dynamic Capabilities of an Automated Material Handling System
A dynamic material handling system – one that keeps things moving at a constant pace and can quickly change to meet your current demands – can help you succeed.
Should You Cut Circulation or Printing Paper and Postage?
With the massive postage increase that took affect this past May, catalogers must decide where to cut their budgets to preserve profitability. Most catalogers contemplate cutting circulation, printing, paper, and postage. Jim Coogan offers advice that can keep you from cutting circulation.
Three Steps to Optimize Your Cross-selling
Cross selling has been shown to generate incremental profit and improve long-term customer retention. But too often, database marketers struggle to reach the difficult goal of relevancy.
First-Quarter Revenue, Bottom Line Down for Red Envelope
Net revenue for San Francisco-based gifts cataloger Red Envelope (Nasdaq: REDE) decreased 9%, to $24.5 million in the first quarter ended July 1. That