Live From The MeritDirect Co-op: Niche Happens
White Plains, NY
Marketing
Live From The MeritDirect Co-op: The Jailhouse Rocks
White Plains, NY–When it comes to mailing to jails, love the prison, hate the prisoner.
June Sales Roundup
June presented a mixed bag of results for most of the publicly traded companies tracked by MULTICHANNEL MERCHANT.
Hickory Farms Sold
Private equity firm Sun Capital Partners yesterday acquired food gifts catalog Hickory Farms.
Gander Mountain Wins Right to Use Logo, Name in Direct Marketing
Eleven years after mailing its last catalog, Gander Mountain can get back into direct marketing again.
Doctors Foster and Smith On Target With Retail Distribution
Pet supplies cataloger Doctors Foster and Smith is rolling into the retail channel in a big way: The company will begin selling its products in nearly 900 Target stores nationwide next week.
Model Online Prospects Before Sending Catalog
How many of your Internet leads have turned into duds? Direct seller Endless Pools had this problem before its marketing team began modeling every requestor before making a decision to mail.
Implement C-RFM to Suppress Keyword-Originated Buyers
With sponsored keywords and natural search playing a large role in Web sales, you need to include channel of origin when talking about your customer’s recency, frequency, and monetary value. So if you’re looking to cut back on your circulation, you may want to suppress these less-loyal customers.
With NCOA, It’s OK To Procrastinate
How close to your mail date do you run your lists against the U.S. Postal Service’s National Change of Address (NCOA) file? You may want to wait even longer. Find out why Jim Leone thinks procrastination is key to a better mailing.
Red Envelope Trims Losses
Things are looking up at Red Envelope (Nasdaq: REDE). The gifts cataloger