Performance Bicycle Sold to Private Equity Firm
North Castle Partners has been wheeling and dealing: The private equity investor announced on July 3 it bought Performance Bicycle.
Marketing
Solving the Do-Not-Mail Bills with Common Business Sense
The recent Do-Not-Mail bills attempting to thwart businesses and direct mailers from reaching out to potential customers is the main reason why targeted lists are so vital in the fight to cut out what consumers call “junk mail.”
Systematically Decrease Frequency to Weaker Buyers
Many companies we see treat each mailing as an individual event and they’re not deliberately resting weaker segments between contacts. If you do so, it will decrease marketing costs and increase profits at essentially no cost in sales. I have an effective formula that was originally developed by a long-term client. It is an elegant concept, easy to apply, and effective.
Postage Increase Brings a New Prospecting Breakeven
The fallout from the postal rate hike is now rippling through catalog circulation plans. The higher postage means that the breakeven on prospecting for new customers has increased, and cataloger
Deciphering Web Data
You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display
Businesses continue to boom
For the business-to-business and computer merchants tracked by Multichannel Merchant, 2007 is off to a good start: The majority turned in stellar performances
A lesson in catalog anatomy
When you sell charts, posters, and models of various parts of the human anatomy, it’s not always easy to sex up your catalog design. Anatomical Chart
Outdoor enthusiasts grow slow but steady
Two-thirds of the American population participates in outdoor activities ranging from hunting and fishing to camping and hiking, accounting for $33 billion
Hats off to 2007 MCM award winners
After months of suspense, the winners of the annual Multichannel Merchant Awards were announced at the Annual Conference for Catalog & Multichannel Merchants (ACCM) in Boston at a special luncheon ceremony on May 22. Although you’ll have to wait until the September issue of Multichannel Merchant to read profiles of the winners, for now here’s the complete list of the 2007 award recipients.
Lab Safety Supply buys McFeely’s
Business-to-business multititle mailer Lab Safety Supply keeps adding to its stable. The merchant in June announced it had acquired the assets of McFeely’s Square Drive Screws, a woodworking tools and supplies merchant that logged more than $9 million in sales last year. Terms of the deal were not disclosed.