Cruising for co-ops
Here’s some advice for anyone looking for a co-op database: Play the field. That is, don’t rely on only one. Try them all, and go with the ones that work.
Marketing
The Talbots Names New Chief
Apparel cataloger/retailer The Talbots (NYSE: TLB) has named Trudy F. Sullivan president/CEO, effective Aug. 6, 2007.
Another Solid Quarter for MSC
Maintenance repair and operations supplies merchant MSC Industrial Direct turned in a solid third quarter.
Crutchfield Mails Canadian Catalog
After testing the Canadian market with a Website last fall, consumer electronics merchant Crutchfield this month launched a print catalog specifically for Canada.
Sundance Steps Into Store Channel
Sundance Catalog Co. is expanding into retail.
Bain Capital Acquires Guitar Center
Private equity giant Bain Capital has acquired multichannel music instruments marketer Guitar Center.
Six Strategies For Catalogers Considering Direct Mail
With postal rates going up again, it
WEBS Weaves Retail Magic With Yarn Harlot Event
Ordinary citizens of Northampton, MA, may not have known who the Yarn Harlot is, but the more than 600 knitting enthusiasts who converged on the town of 29,000 people on May 30 sure did.
When A “10” Isn’t Perfect
In scoring model files and ranking potential prospects on a scale of 1 to 10, sometimes 9 is better than 10. Maria Marsala Herlihy, senior vice president of strategic consulting and analytics for direct marketing firm KnowledgeBase Marketing, says you need to think like a computer programmer when assigning values.
Adjust Mailing Volume by Reducing Depth
We have all discussed at great length the negative effects of the recent postal increases. Now we have to get over it and move forward with adjusting our mailings to the new cost structure.
One tactic you can use to offset your postage increase is to adjust mailing volume by reducing depth. This is really Circulation 101, but it is the first place to start.