Henry Schein has gobbled up another company. The Melville, NY-based medical, dental, and veterinary supplies merchant on June 4 announced an agreement to buy the full-service and special markets businesses of New York-based Becker-Parkin Dental Supply Co.
Screen pops are basically any technology, including interactive voice response (IVR), automatic number identification (ANI), or computer telephony integration (CTI), that presents corresponding data
Catalogers must cut waste out of their circulation to fight the spiraling costs postage, paper and printing. A powerful tool for eliminating non-responsive names is to test the bottom of your house file reactivation models.
Business-to-business mailer Lab Safety Supply on June 1 announced it had acquired the assets of Lynchburg, VA-based McFeely
Although Aerosoles has had a print catalog since 1992, the company
Thanks to error-ridden databases, privacy concerns, and excess spam, as well as the high turnover of e-mail addresses, many marketers are now finding they are losing e-mail addresses faster than they can gain them. Customer retention has reemerged as the key to profits.
Sharper Image Ends 2006 with $60 Million Loss At $60.0 million, Sharper Image Corp.
Business-to-business merchants traditionally reached out to prospects by advertising in the trade magazines their prospects read. And while this old-school method still works, marketing experts suggest updating a trade ad campaign with online advertising, e-mail newsletters, and value-ad deals ranging from subscriber list rentals to trade-show sponsorships.
In its 97 years in business, Blair Corp. has been through a lot. The apparel and home goods merchant has gone from loose-sheet mailers to bound catalogs, from housecoats to careerwear, from targeting mature consumers to chasing baby boomers.
But after 14 consecutive quarters of sales declines, Blair needs to change its course.
Get into a conversation of any length about e-mail authentication for example, which solution or solutions to adopt and why there are more than one and