Of Brownies and “Survivor”
The way to an audience’s heart is through its stomach. That may be why David Kravetz, cofounder of Phoenix-based Fairytale Brownies, emerged victorious from the popular session
Marketing
Resource Guide: Enterprise Content Management Solutions
Digital content management is so 20th century. Just as online marketing has given way to Web 2.0, digital content management has evolved into enterprise content management, or ECM.
Financial Update: Where Are the Dealmakers?
Last year at this time Craig Battle, managing director of investment bank Tucker Alexander, described the level of first-quarter industry mergers and
Going Solo: Postcards and Solo Mailings
As catalogers struggle to deal with the new postal rates, there’s been a lot of talk about reduction: Many mailers plan to offset costs by reducing trim size, circulation, and page counts. But the rate hike may inspire one type of increase
Duluth Trading Treks into Travel Market
In the 16 years he has run Duluth Trading Co., founder/CEO Steve Schlecht has learned a lot about traveling, and he wants to share his wisdom
Stake Your Claim
“It’s a hard world to get a break in / All the good things have been taken.” When the Animals sang those lyrics in 1965, they certainly weren’t thinking
Exclusive Survey: After the Rate Case
Think of it as the catalogers’ equivalent of first you get mad; then you get even. When they learned, in late February, that the postal rates for Standard
List and Data Strategies: Spring-Clean Those House Files!
Catalogers could never afford to waste paper and postage mailing to old or incorrect addresses; with the new postal changes, keeping your list as clean as possible is more important than ever. And once the Postal Service’s stricter address standardization rules go into effect in August, unkempt lists will be even more costly.
Walter Drake Keeps Busy with Spin-offs
Walter Drake is celebrating its 60th anniversary this year, but the old dog has at least a few new tricks
Cracking the Multichannel Code: Analysis Across Channels
It’s one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants