By the end of 2015, 64% of all in-store sales will be influenced by digital. In 2014, mobile accounted for 57% of digitally influenced sales and 67% of consumers shopped across devices this year. See what other retail trends there are for 2015.
The B2B and B2C markets operate in contrast to each other. In general, B2B buyers are more knowledgeable of the products they buy and better understand the value associated with … Continue Reading →
Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it.
The 2015 holiday season is picking up steam! And you’ll soon be able to gauge whether your holiday marketing plan is on target. If things don’t go quite as you had expected, are you prepared to change course and salvage the season?
If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.
EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, said the combination of print and web catalogs is a defining element in omnichannel shopping experiences.
Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale’s error.
It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Find out how you can embrace customer feedback and provide a consistent omnichannel experience for your customer.
There’s no doubt that ratings and reviews play a significant role in the consumer purchase process. Find out what role they can play in your ecommerce strategy.
With billions of images shared daily, consumers now have more opportunities to share and discover awesome products and useful content. See how you can provide more visual content for your consumers.