Penney Posts 13% Bottom-Line Boost J.C. Penney Co. reported a 13% increase in first-quarter net income, to $238 million. That follows a 22% rise in the bottom line during the first quarter of 2006, to $210 million. For the 13 weeks ended May 5, total …
Once we achieved our goal of suppressing the known bad zip codes and undesirable renters, we realized there was another step we could take to help weed out the less desirable names.
Walter Drake is celebrating its 60th anniversary this year, but the old dog has at least a few new tricks
Higher Sales, Wider Loss for Eddie Bauer First-quarter direct sales at Eddie Bauer Holdings increased 16.5%, to $63.6 million for the three months ended March 31. Total first-quarter revenue rose 10%, to $214.0 million from $194.5 million. Same-store …
In order to effectively prospect, you typically need to decide not only who to mail, but also who not to mail. By bringing in only your top prospecting sources on the front end and then applying several suppression techniques on individual names, you are able to greatly increase the performance of your prospects. The end result is that your prospecting metrics will naturally increase and you reducing your overall costs by suppressing the non-performing names
You mail a catalog to a name on your house file, and it gets returned as undeliverable, or you don’t hear from the customer again. And it’s not the first time this has happened with this name, which has proven to be a profitable buyer in the past.
With its acquisition of the Impromptu Gourmet catalog, M&S Fine Foods isn
(Magilla Marketing) If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.
Record First-Quarter Revenue for Urban Outfitters Apparel and home decor merchant Urban Outfitters, which mails the Anthropologie, Free People, and Urban Outfitters catalogs, reported a 30% increase in its direct-to-consumer business. For the three …
For many mass retailers, April was indeed a cruel month, with companies such as AnnTaylor, Dillard