Last Chance to Contact PRC Regarding Rate Case
The Postal Regulatory Commission (PRC) has issued a procedural schedule for the U.S. Postal Service
Marketing
Harry & David Sells Jackson & Perkins
Food gifts cataloger/retailer Harry & David Holdings announced that it is selling most of the assets of its Jackson & Perkins gardening brand to an investment group
Data Analytics Tools Still Need Good Data, Experienced Analysts
There has been too much investment made trying to come up with new data mining tools rather than focusing on the input and manipulation sides of the problem, according to Jim Wheaton.
Track Down Those Unaccounted Movers
Each year, companies that rely on direct mail campaigns lose millions of dollars on a seemingly uncontrollable problem: unaccounted for movers and inaccurate mailing lists. The U.S. Postal Service (USPS) reports that 14.2% of the public moves to a new address each year. Of these movers, approximately 10 to 20% never report their new address to the USPS.
Show Me The Data: When Audits Are Good For Your Business
As we start the second quarter, you should think about audits. The thought of a tax audit can make any business person shudder. But audits help keep companies honest about their taxes. You shouldn
Avoid the Postal Hike Blues with E-mail Appending
Postal rates are increasing in May, and smart marketers are insulating themselves from the hit by plunging headfirst into acquiring multichannel contact points for all of their customers.
Annual Sales Up 11% for Design Within Reach
Fourth-quarter net sales for San Francisco-based furniture cataloger/retailer Design Within Reach rose 21%, to $50.1 million for the three months ended Dec. 30
Catalog Copy: Is Friendly Rhetoric the Right Move?
Repeating a mantra every one of us should be reciting like an every day: We’re deep in the Internet Era, and whether we have become slaves, admirers,
Paper Update: Higher Postage Could Mean Lower Paper Costs
Historically the second quarter has been the weakest for paper mills and printers alike, says Dave Norman, director of purchasing for Menomonee Falls,
Market Snapshot: Some Stalling Within Universe of Car-Catalog Buyers
The automotive market has been crawling in reverse for the past few years, judging from the number of active buyers available for rental or exchange.