Softening the Blow

| MCM staff

No matter how much you read about the expected postal rate changes, if you’re like most other mailers you’re still seeking the answer to one question:

Report: NBTY for Sale

| MCM staff

Manufacturer/marketer NBTY, the parent company of the Puritan’s Pride nutritional supplements catalog, has hired Bear, Stearns & Co. and Bank of America Corp. to advise it on a possible sale, according to reports.