Venus Swimwear to Expand Retail Efforts
Golden Gate Capital is wasting little time in its plans to expand recently acquired cataloger Venus Swimwear.
Marketing
Brady Corp. Acquires Clement Communications
Officials at Brady Corp., a Milwaukee-based manufacturer/marketer of industrial signage, security, and safety products, believe they have found a perfect complement in the company
Penney Signs with the Polo Team
Polo Ralph Lauren’s global brand concepts division will launch a lifestyle brand that will be exclusive to multichannel merchant J.C. Penney Co.
Don’t Let Others Tattle on You: Report Your Unsafe Products
Recalls of defective products are costly undertakings, especially when potential adverse publicity is considered in addition to the money actually spent on returns, repairs, or exchanges of the products.
Financial Reports: IAC, Overstock.com
Sales growth isn’t enough to stave of a profit plunge at IAC/InterActiveCorp, while Overstock.com doesn’t even have sales growth to console it for its stepper losses
Custom Response Models Are Worth Testing
Do you find yourself frustrated by diminishing response in your core co-op prospect models? Many of the co-operative databases offer custom response models to mailers who are seeing declining or inconsistent performance in their standby selections. These models are worth testing, and they are available at no additional cost.
Show Me The Data: Two Aspects of Direct Marketing Frequency
I recently gave a talk to a business group and described recency, frequency, and monetary (RFM) models. One of the questions I got at the end was to distinguish between the frequency of RFM and the frequency of business contacts and to say which was more important. I explained that there are two equally important dimensions to direct marketing frequency. There is one definition based on data of historical transactions and another depending on the amount of communications a business creates and sends out.
Hanesbrands’ Sales Slip, Profits Dive
Winston Salem, NC-based Hanesbrands, which began operating as a publicly traded company on Sept. 5, 2006, reported financial results for its first quarter and six-month transition period ended Dec. 30, 2006.
Adding a persona touch
Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother maybe even
Zero switching costs are here
Why did Google pay $1.65 billion for YouTube? Why did Tom Freston lose the CEO job at MTV parent company Viacom? The same reason that Google outpaced