The Web keeps the party going

| Tim Parry

The Internet, which many thought would kill off the home-party channel, actually deserves some credit for saving the industry. E-commerce solutions offer

Recording customers in motion

| MCM staff

During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%. Equally

Green beings

| Sherry Chiger

Around the time that the trade press was following the cliffhanger-worthy passage of the postal reform bill in Congress (see our coverage on page 7),

Get in on the party

| Tim Parry

Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death

Postal reform time line

| MCM staff

January 1995 Rep. John M. McHugh (D-NY) is appointed U.S. Postal Service subcommittee chairman. June 1996 McHugh introduces H.R. 3717, the first postal

Business marketers booming

| Jim Tierney

For most of the business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter reflected robust revenue

Making good ideas work

| Gina Valentino

Generating marketing ideas to increase sales, build the customer file, influence shopping on the Web, or persuade prospects to make their first purchase