An on-demand data prospect database can boost the success rates of lead generation campaigns and help marketers find their target customers. But selecting the right on-demand lead generation solution can be difficult.
A clear measure of success in online marketing is the growth of a retailer
When conducting a merge/purge, names will hit against the Direct Marketing Association pander file, which consists of those people who write the DMA indicating they do not want unsolicited mail. Does that mean you should avoid mailing to all of these names?
John Zawacki, the president/CEO of apparel and home goods cataloger Blair Corp. since December 1999, will retire on April 1.
Upscale cataloger/retailer Neiman Marcus saw third-quarter income slide. But menswear merchant Jos. A. Bank Clothiers enjoyed solid third-quarter growth, as did sportswear manufacturer/marketer Cutter & Buck
The Schweitzer Linen catalog has sold luxury linens, upscale bedding accessories, and women
Despite growth in its catalog and Internet division, manufacturer/marketer Blyth posted a third-quarter loss. But teen apparel and sports gear cataloger/retailer Delia’s narrowed its loss for the quarter
(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America
(Magilla Marketing) Ten years after embracing permission-based list building
Cataloger/retailer Christian Book Distributors (CBD) has purchased Best to You, a catalog and online merchant of Christian-themed gifts.