Tahitian Noni has been a direct seller of juices and other health and wellness products for 10 years, relying on home parties as its principal sales channel. But the company has now expanded into another direct channel: print catalogs.
(Chief Marketer) Before we even spoke with Cathy Fultineer, executive vice president, sales and marketing for Harry & David, we knew the answer to our first question.
What can a high-profit buyer remail do to boost your bottom line? Compare a circulation plan before and after adding a buyer remail. When you take the financials all the way down to the bottom line, you can see the dramatic change in profitability you can achieve.
Business-to-business marketing has become infinitely more complicated and less predictable in recent years. The intense cost-cutting measures and greater scrutiny that followed the 9/11 market setbacks mean companies of all sizes no longer purchase like they once did.
Your Website has become critical to your company’s success in generating business-to-business leads and closing sales
The experience I have had in meeting and working with several small- to medium-sized family run companies this year makes me question how objective they can be about their businesses.
Fingerhut introduced Today’s Home, a ” home furnishings and housewares catalog in September.
Have you noticed a peculiar mini-movement among some catalogs: a cover illustration totally unrelated to what’s for sale inside? Hmmm. Trying to analyze
It wasn’t too long ago that insert media were viewed as the red-headed stepsister of prospecting tools. Most catalogers considered package inserts and
The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based