(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.
(Direct) San Francisco–Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis,
(Direct) San Francisco–Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves,
(Direct) San Francisco–As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important
San Francisco–Known for pushing the norm on how business should be done, Sir Richard Branson, chairman of the Virgin Group of Companies, quickly admitted to DMA06 attendees during his keynote address Monday morning that there
Lake Forest, IL-based W.W. Grainger reported a 6% increase in third-quarter sales, to $1.5 billion for the three months ended Sept 30.
Many managers don
Prospecting results are traditionally reviewed based on the total performance of sales per book for each list, and subsequent mailing decisions are based on these results. In actuality, you should conduct further analysis to determine the true strength of each particular list and whether it makes sense to rent that list going forward.
I’ve found that companies often remove people from their databases far too soon–especially considering the potential lifetime value of the prospect and his company.
The large volume of mail processed by the U.S. Postal Service between Thanksgiving and Christmas can provide challenges to both catalogers and mail carriers. In anticipation of the holiday rush, you should allow ample time to employ sophisticated list cleansing strategies so that you can be sure your mailings reach all of your customers and prospects.