B-to-B Recipients Want E-mail on Mondays, Tuesdays: eROI
The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.
Marketing
Transforming the Multichannel Shopper: Heavyweights Wanted
The 1,972 online shoppers who participated in the “Transforming the Multichannel Shopper” survey spent an average of $488 online during the six months prior to the survey. But as you might suspect, there was quite a spread in expenditures between
B-to-B Direct Mail: Don’t Get Lost in the Details
It seems that we business-to-business marketers too often get caught up in the details of direct marketing rather than concentrating on the things that are most important: the list, the offer, and the results.
ERP As a Personalization Tool
Enterprise resource planning (ERP) systems specifically geared for multichannel merchants can help you deliver a personalized experience to your customers.
The Software Corner
The Software Corner is a periodic feature of the O+F Advisor and is a round-up of the new and noteworthy from software industry guru Ernie Schell.
Custom Prospect Databases – Changing the Face of How Names are Rented
In the first installment of our four-part series, we discussed the evolution of prospecting solutions
Clean Up Your B-to-B Sales and Marketing Database
It can be a big waste of money and time to market to someone who isn’t there to receive your message. It can also be costly to keep mailing or calling contacts who are not interested in what you have to offer. So it’s important to keep your database clean. Here’s a few suggestions on how to do it.
Reasons to Rely On Your Daily Sales Flash
The daily sales flash provides the most actionable, statistically significant data to circulation managers and top management. It tells how the catalog business
Top cats
Wall Street pundits used to say, As General Motors goes, so goes the nation. Given GM’s fortunes of late, it’s a good thing the financial experts no longer
A data match made in heaven
Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data