The goods on product development
Most marketers understand that their merchandise is what sets them apart from the competition. But as finding new product becomes increasingly challenging,
Marketing
Radiator.com Boiling over Bum Clicks
The current click fraud wrangles have given industry-wide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane
For E-mail Subject Lines, Tell Rather Than Sell
As the sages of Spinal Tap knew, it
Database Marketing’s “Playground Problem”
Relying on an incomplete view of your customers is a sure way to doom your database marketing efforts to failure, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
Hey, B-to-B Marketers: Online Chat Isn’t Just for B-to-C Anymore
Business-to-business marketers are realizing the benefits of online chat functionality. By integrating chat into their marketing programs, b-to-b companies can improve the chances of converting their best prospects into qualified sales leads. Real-time chat lets organizations sell to people who are ready to buy, accelerating the entire selling process. And instead of cold-calling lists, sales teams can focus valuable time and effort on people exhibiting actual buying behavior.
Here are five easy steps for maximizing the value of chat.
Washington Settles State’s First Can-Spam Suit
The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can-Spam Act, the state
Identifying the Gaps in Call Agent Training
So what exactly do new employees need to learn about the call center? We asked agents and supervisors alike what the missing pieces were and below is their
Four Advanced Co-op Database Tactics
With fall and holiday planning well under way, how do mailers get more out of the cooperative database, increase response rates, and find new sources of prospecting names? Here are several advanced tactics: