Inbox Providers Push the E-mail List-Hygiene Issue
Though e-mail
Marketing
Thinking Outside of the “Book”
As integration of multiple channels has become the norm rather than the exception, prospecting for customers has become more challenging. Today
Seven strategies for Breaking Down Silos
Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for multichannel success
2006 Benchmark Report Contact Center
Despite the importance of keeping customers happy, merchants still have a way to go when it comes to improving service levels. According to Multichannel
The Ones to Watch
Every industry has its rising stars, and the multichannel marketplace is no exception. Given the complexities of operating in more than one channel, the
Beyond the basic model
Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,
Walking the forecasting TIGHTROPE
Forecasting inventory for seasonal demand takes philosopher George Santayana’s dictum Those who cannot remember the past are condemned to repeat it and
SENSORY MERCHANDISING
I was reading the latest J. Peterman catalog and came across this copy: Have you been feeling pokey recently? Not getting your Minimum Daily Requirement
Battle of the brands
In 1971, 45 New York advertising agencies told Frank Perdue that he couldn’t brand a chicken. Chickens are commodities, they told him. Consumers don’t
Benchmark 2006 on E-commerce
We’ve all heard that it takes money to make money. That could be why respondents to this year’s Benchmark Survey on E-commerce are spending a mean 27%