Gaps across the channels
My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at
Marketing
THE MONEY TREE
Growing a successful multichannel business, no matter what your background or market niche, is a daunting task. For starters, you’ve got to concern yourself
Get with the Loyalty Program
Creating a loyalty program that works is more critical now than ever. Case in point: The number of shoppers who defined themselves as longtime loyal customers
Live from Direct Media Co-op: Rules of Co-op Database Engagement
White Plains, NY
Live from Direct Media Co-op: In Through Reiman’s Front Door
White Plains, NY
The Software Corner
Ecometry Corp., a leading supplier of software for multichannel commerce, has expanded its partnership with Acquity Group to offer Ecometry
Speech-Enabled IVR: Money Maker or Money Pit?
Speech-enabled interactive voice response (IVR) can reinforce your company
What 50 Years in Business Means for Insert Media
When you consider that there are very few insert/list brokers who have survived 50 years in business, it certainly is a testimonial to being able to earn enough to make the payroll and pay the rent every time it is due. On a serious basis, without undue modesty, it means that Leon Henry has seen a panorama of newly created media and been able to continue to promote a concept now taken for granted.
Shopping-Engine Feed Standardization Gets Cooking
Earlier this year SearchLine wrote about an effort among a group of online retailers, e-commerce firms and Internet shopping engines to standardize procedures for submitting data feeds of products to online shopping engines and marketing around SKUs. Here