Does Your Website Need to Go On a Diet?
Websites are getting fatter and the extra weight could impact your business. See what factors are contributing to the obesity of your website and how to prevent it.
Marketing
Don’t Just Personalize Customer Experiences, Localize Them
Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success.
How Ballard Designs Drives Sales and Rewards Loyal Fans
There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing. See how Ballard Designs saw digital marketing success using social media.
Jet Sets Bold Goal of $20 Billion by 2020
Fresh off its launch, Jet is betting that delivering savings by pulling out supply chain costs will lead to ultimate success in a space dominated by Amazon.
Retail Bloopers and the Role of Attribution in Delivering an Omni Experience
Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.
Beacons: The Next Kitten-Killer?
My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.
Amazon Dash Buttons are Way Cooler Than Post-it-Notes
And the latest shiny object is a shiny button: Amazon Dash allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except for that finger the customer uses to press the Amazon Dash button.
5 Ways Product Content is King, Helping You Win the Commerce War
Rich product content is a key element driving increased revenue, consumer trust and loyalty. Learn 5 ways it can help both brands and retailers win.
Week in Review: eBay Now Same-Day Service Grounded
eBay has pulled the plug on its eBay Now same-day delivery pilot programs, but is still exploring solutions that fit better with its 25 million sellers. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.
eBay Shuts Down Same-Day Delivery Pilots
eBay has shut down its eBay Now same-day delivery service, as well as a pilot local delivery service in Brooklyn, NY, as expected growth never materialized.