Live from the E-mail Authentication Summit: Classes of E-mail “Absolutely Inevitable”
Chicago–Different classes of e-mail are
Marketing
Live from Deliverability Bootcamp: AOL to Implement Goodmail “Soon”
Chicago–Marketers looking for specifics on AOL’s implementation of Goodmail’s Certified Email system saw little new light shed on the issue in a question-and-answer session here Tuesday.
Live from Deliverability Bootcamp: 90% of E-mail Is Spam
Chicago–Spam accounts for 90% of all e-mail traffic, said panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.
Live from Deliverability Bootcamp: User Complaints Top ISP Spam Measurements
Chicago–An unacceptably high number of consumer complaints is often the top metric e-mail inbox providers use to determine whether to block incoming e-mail, according to panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.
Top Eight Multichannel Strategies to Drive Sales
A customer who purchases from two channels is worth three times as much as a single-channel customer. A customer who purchases from three channels (catalog, Internet, and stores) can yield five to six times the value of a single-channel buyer.
Implied Opt-In: A Useful Permission Marketing Tool or Spam?
By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail.
A Baker’s Dozen of Tests
Looking for new
A Look at Speech IVR
IVR is catching on because consumers are finally becoming comfortable with the technology of talking to computers.
State Kids’ No-E-Mail Bills Dead
The kids
One in Five Permission-Based E-mails Filtered: Return Path
An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients