Ho ho ho: more promos
Faced with flagging consumer confidence and high energy costs, skittish marketers aren’t taking any chances. Even before the holiday shopping season was
Marketing
CRITICAL ISSUES & TRENDS
It’s enough to make you break out into a chorus of “Happy Days Are Here Again”: An impressive 74% of respondents to Multichannel Merchant’s 2005 Benchmark
How to build a customer contact plan
Multichannel success depends in large part on having a solid strategy for keeping in contact with your house list. Most marketers know this, but knowing
Catalogs as Portal: Why You Should Keep On Mailing
Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as online becomes more popular, merchants should begin to view catalogs as the
FTC: ISPs Better at Blocking “Harvesters”
Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released this week by the Federal Trade Commission.
How to Build Your Own E-mail Prospecting List
The very idea of an e-mail blast to prospects can send shivers up a marketer
Live from ECMOD: E-mail Marketing and the Big Bounce
When it comes to e-mail marketing, all bounces, or returned e-mails, are not created equal, says consultant Amy Africa, director of EightByEight. In her Nov. 23 session,
Free Google Service Helps Watch Your Words
There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some basic Web tracking tools for free.
Financial Reports: Staples, Penney, School Specialty, and More
Office supples giant Staples, general merchandiser J.C. Penney, educational supplier School Specialty, Galls parent company Aramark, and apparel cataloger/retailer Talbots post results.
Michigan E-Mail Registry to Go Live Next Week
After a three-month delay, Michigan