Marketing
DMA Mandates E-mail Authentication
The board of directors of the Direct Marketing Association voted to require all
DMA members to use e-mail identification and
authentication protocols.
Forecasting Profits
Selecting the merchandise that customers want to buy is fundamental to your business’s success. So is ordering the correct amount of that merchandise.
Taking Credit
Given the proliferation of credit cards and that so many consumers are already saddled with debt, you may wonder whether it’s worth your while to offer
Toy Story
The past few years have been anything but fun and games for New York-based cataloger/retailer FAO Schwarz. The purveyor of upscale toys survived two bankruptcies
LOYAL SUBJECTS
Periodically I get calls from prospective clients stating that they want to start a loyalty program or club. When I start probing to understand what they
Keeping it real
The Internet’s biggest mailbox providers, including Yahoo!, Microsoft, and AOL, are moving ahead with sender authentication solutions that will affect
Good calls for Wine Enthusiast
In July 2004, Elmsford, NY-based wine accessories cataloger The Wine Enthusiast tried something it had never done before: an outbound telemarketing campaign
Verifying B-to-B Mail
Building and maintaining your business-to-business house file can be daunting, especially when you have different databases throughout the enterprise. These multiple databases frequently have no common link and it is impossible to exchange information between the company
Quick Tips for Improving E-mail Deliverability
With all the talk about the numerous sender authentication protocols, it