The Art of Relocating
Selecting a suitable location and property for your distribution center or headquarters isn’t simply a matter of driving around a few neighborhoods and
Marketing
Picking the right one
In the previous column, we discussed best practices for finding and hiring the right employees, focusing on job applications and the interviewing process.
Live from ACC: Power Forum Packs a Punch
Multichannel marketers gained a wealth of insights and practical techniques at yesterday
Taking Inventory of Database Marketing Capabilities
Note: This is the second article in an ongoing series on database marketing strategy that will outline an approach to understanding the details of building a world-class database marketing system
American Blinds is in the house
Plymouth, MI-based American Blinds is adding a twist to the shop-at-home concept. The home decor cataloger partnered with Orange, CA-based Budget Blinds
On-track online
It’s not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies, according to account executive
Focusing on the Feds
Uncle Sam wants you. Well, it’s not so much that he wants you as that he wants to buy from you as long as your company offers competitive prices and,
The New Realities of Multichannel
By now you’ve seen the stats: A mean 35.5% of catalogers’ sales last year came via the Internet, according to our recent Benchmark Report on Operations
Survey says: research works
Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective
Action Bag sees the beauty of alliances
Action Bag and Display Co. has created a beautiful niche for itself. The Wood Dale, IL-based cataloger, which sells bags, boxes, and the like to beauty