A hire authority
Hiring the right person is the first step to successful employee retention. So although the day-to-day challenges and crises of running your business
Marketing
Critics’ Choice
This year’s Order Management Software Review includes grades and ranks for each major software function from the vendors’ own perspective, giving you
Cable Access
Will The Garnet Hill Hour be sandwiched between Rug Gallery and Gold Wardrobing on cable-TV shopping network HSN’s prime-time schedule? Perhaps, once
OPERATIONS
Nowhere is the effect of the Internet on the industry clearer than when looking at how orders are received. The respondents to this year’s Catalog Age
Hardly a gangbuster quarter
Half of the 14 publicly traded business-to-business and computer merchants tracked by Catalog Age ended 2004 with a stronger fourth-quarter bottom line
Live from NEMOA: Lego Builds Brand Brick by Brick
Staying true to its mission of providing creative, confidence-building toys for children while continuing to expand its number of customer touch points has been integral to the success of Enfield, CT-based Lego,
Integrate for Improved Prospecting
So many media, so little time (and money): That seems to be the mantra of multichannel marketers. In deciding which media will provide the greatest return on investment,
2004 a Record Year for DM Deals
Mergers and acquisitions activity within the direct marketing industry was at a record high last year, according to New York-based investment banking firm Petsky Prunier. The firm tallied 550 transactions in 2004 among direct marketing, marketing service, and marketing technology companies
DMA Publishes Updated Statistical Resources
The Direct Marketing Association (DMA) has released two books that are absolutely chock full of facts, figures and information that is essential to plan the future of a direct marketing operation. The DMA 2004 Statistical Fact Book brings together projections, statistics, and trends from over 65 leading research sources. The DMA State of the Catalog/Interactive Industry Report 2004, meanwhile, combines the resources of the DMA and Catalog Age research groups.
NETSUITE LAUNCHES NETCRM-SERVICES EDITION
First On-Demand Client Relationship Management Application to Offer Features
Targeting Services Companies