Multichannel Marketing: Web Prospecting, Catalog Selling
Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1
Marketing
Contact Center to Fulfillment: It’s Logically Seamless for ClientLogic
Read O+F’s recent interview with Amit Shankardass, Solution Planning Officer for business process outsourcer ClientLogic. Topics covered include the role of business process outsourcing, the current economic outlook, new technologies such as RFID and SMS, and the nitty-gritty economics of the growing phenomenon of offshore job migration.
Contact Center to Fulfillment: Logically Seamless for ClientLogic
Read the first part in O+F
As Good as It Gets
Let’s say you’re in the market for a computer and walk into a Best Buy, Circuit City, or Office Depot store. Chances are, you’ll find the most popular
The Not-So-Chic Customer
Stereotypes have their uses. Where would we be, for instance, without the parcel or the order size? It’s a little riskier, though, to pigeonhole customers.
Customer Retention: Simple yet Sophisticated
It’s my contention that retailers are more likely to have better customer retention programs than catalogers. Direct marketers have all of their customers’
Testing, Testing 1,2,3
Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales
Thanks, Uncle Sam
Call him Sam. He’s a dream customer. He buys everything imaginable: safety gloves, flood lights, computers, pool supplies even air-activated hand and
A New Home for Williams-Sonoma’s Chambers?
Multititle home goods cataloger/retailer Williams-Sonoma is developing a furnishings spin-off of its eponymous kitchen products title. And according to
Data Tech: Closeup Look at a PC-based Merchandising System
Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand