The 3-D Customer

| Stephen Medcroft

Everything is going digital. Just think of all the little computer chips that surround us in our phones, TVs, CD players, watches, appliances, cash registers,

Reinvent the Wheel

| Linda Formichelli

Merchants have been using customer relationship management since they first set up shop in clean, well-lit caves thousands of years ago. They knew, for

FREEZE FRAME

| Rama Ramaswami

Nothing much may be a perfectly fine answer to give to an old friend who calls to ask whassup. But if that’s how you describe what’s going on in your

Short Takes: Folie Deux

| Rama Ramaswami

It may take two to tango, but if your partner isn’t coordinated, you go splat. We always knew that the New Economy call center isn’t quite as cozy with