PROMISES
E-fulfillment solutions allow companies engaged in direct-to-customer operations to handle the challenges of fulfillment over the Internet Two Christmases
Marketing
A Market in Bloom
The overall gardening products market has grown nearly 50% between 1996 and 1999 Between 1996 and 1998, according to the NGA, the number of households
ask the experts
If you are responsible for online privacy issues in your company, your mantra should be Know, say, do. Know what your company is doing, say what your
WEB SUCCESS in 10 easy steps
The annals of e-commerce history will remember the year 2000 as the year that should have been. According to research firm Webmergers.com, at least 210
Eddie Bauer Approaches CRM Through Channel Motivation Process
Oak Brook, IL–With a catalog, a retail chain, and a Website, apparel marketer Eddie Bauer has taken a closer look at customer relationship management
For Brookstone, an EAI System Is Hard to Find
One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has
CATALOG AGE Benchmark 2001 on Operations
Catalogers often talk about the importance of giving customers the convenience of shopping from a variety of channels. But with the emphasis on multichannel
Expansion Brews at Barnie’s Coffee
After more than 20 years in business, cataloger/retailer Barnie’s Coffee & Tea Co. still suffers from an identity crisis. Most people confuse us with
Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?
I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward
Allen Allen Catalog Takes a Break
Don’t expect to see a copy of women’s apparel catalog Allen Allen in your mailbox until late this summer. The $16 million Hawthorne, CA-based manufacturer/marketer