Replacing the Missing Link
On Jan. 29, I ordered three custom-made gifts, with three different ship-to addresses, from an e-commerce site that also has a thriving catalog business.
Marketing
PAPER, BRICKS & CLICKS: 10 STEPS TO CHANNEL INTEGRATION
The never-ending hype about e-commerce over the past few years has sent many catalogers and retailers speeding to produce flashy, attention-getting Websites.
Building a Better Brookstone
As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that
MARKETING TECHNOLOGY: Checking out kiosks
Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department
A Cornerstone by any other name…
This letter concerns an error in an article in your February issue, “Out with overstocks.” The author, Paul Miller, interviewed Paul DeMartinis of our
MANAGEMENT SOFTWARE REVIEW: J. Jill Group reviews Mozart
Hingham, MA-based J. Jill Group bought Mozart from CommercialWare in July 1998 to run on an AS400 platform. The mailer installed Mozart’s order processing
The annual best and worst of catalog copy
This job gets tougher and tougher. In the year 2000, online catalogs not only are achieving equivalence (and maybe, within the next five years, dominance);
In search of CRM
It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’
CLOSE-UP: HENRY SCHEIN – Scheining Knight?
The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably
The 10 most common creative mistakes
A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.Are you in a creative